World Kindness Day: the UK’s kindest cities revealed
  • Bristolians do the most good deeds per year
  • People share heart-warming good deeds and messages for World Kindness Day

With the highly anticipated John Lewis Christmas advert released today, and its strong message of kindness, the UK’s kindest cities have been revealed,

As we celebrate World Kindness Day (13th November), research by and its charity partner, 52 Lives, has revealed the UK cities which perform the most ‘good deeds’ on a regular basis, from offering up seats to the elderly, to donating to charity and picking up litter.

During these tough times, it is important to celebrate acts of kindness which may brighten the day of someone struggling with the ongoing situation, the partnership have highlighted some of these from social media, alongside some heart-warming World Kindness Day messages.

Bristol was crowned the UK’s kindest city, with the highest average number of good deeds done per person, per year.

Across the country, people typically do two or three good deeds in a year, with the most common acts being donating to a charity/the homeless (57%), offering to help a stranger in need (52%) or offering to help a loved one (49%).

The UK’s 10 kindest cities are:

  1. Bristol
  2. Leeds
  3. Southampton
  4. Cardiff
  5. Coventry
  6. Glasgow
  7. Belfast
  8. Nottingham
  9. Manchester
  10. York

Expert psychotherapist and founder of The Luna Hive, Dr. Jo Gee, offers insight on the unexpected benefits of selflessness: “Being kind and generous is good for your body and mind. When we do something nice for others, our brain releases serotonin and dopamine, our feel-good neurotransmitters. This release not only makes us feel happier, but also eases feelings of anxiety and increases self-esteem.”

In some ways, lockdown 2.0 has again brought the best out of Brits and people have been sharing the most heart-warming acts of kindness they’ve seen over the last few weeks and showing their support for World Kindness Day.